Specialties
- PPC and Search Engine Optimizations, Search Engine Marketing
- Web site analytics, navigation, maintenance and design
- Flash animations for demos and Web seminars
- Surveys, email and Web newsletters
- Lead generation programs and integration to salesforce.com
- Marketing collaterals/projects - production and design (ads, datasheets, brochures, flyers, signs, business cards, powerpoint presentations...)
- Corporate branding and guidelines
- Translations (French and German)
Current
2004-2007
2001-2004
2000-2001
1999-2000
1997-1999
1996-1997
1995-1996
Testimonials/References
Current
My Private Coach
http://www.myprivatecoach.com
Project management and consulting work, keywords optimization, direct email
marketing campaigns, online and offline brochures, banner ads, powerpoint
presentations, content editing (since 2001).
2004-2007
Everyone.net
http://www.everyone.net
Marketing Communications Manager for this email software company.
- Corporate branding guidelines, consistent look throughout datasheets, collaterals, business cards, ads, signs, tradeshow booth design...
- Web site maintenance and redesign, PPC (Pay per-Click), SEM (search engine marketing), SEO (search engine optimization), flash animation for demo, lead generation and integration to salesforce.com, Web site analytics through Google Analytics
- Marketing communications to existing customers through newsletters and mass emailings
- Design and production of various marketing collaterals: datasheets, brochures, press kits, ads, flyers, etc.
- Organized and planned tradeshows
- Assisted Corporate Marketing Director with press releases and public relations
Second Harvest Food Bank
http://www.secondharvestsjca.org
Project management, design done by agency.
Global Heritage Fund
http://www.globalheritagefund.org
Project management, content creation, design done by agency.
DICI
http://www.datainfocom.com
Poject management and consulting work, web design done by hired web designer,
business plan, powerpoint presentations, brochures, business cards, content
editing.
FriendFinder Inc.
http://friendfinderinc.com
Affiliate marketing, online media buy, keywords optimization in different
languages, online advertising, QA in different languages, translation process
management and sites localization, direct marketing newsletters, project
management.
2000-2001
Sentius
http://www.sentius.com
Project management, content creation, design done by agency, also key contribution
on branding and positioning, web seminars.
1999-2000
Cirrus Logic
http://www.cirrus.com
Built team, project management, in-house design with database back-end in
cold fusion, samples fulfillment, online and offline advertising campaigns.
1997-1999
Cypress Semiconductor
http://www.cypress.com
Built team, project management, design done by agency, database back-end
in Oracle, parametric search, online and offline advertising campaigns,
samples fulfillment, online store, web seminars.
WebGuild
http://www.webguild.org
PR director, key contribution to site navigation and content.
1996-1997
Verity
http://www.verity.com
Web site design and development, tradeshows and online advertising, intranet
- NOTE: website branding changed since then, but not all the site architecture
and content.
1995-1996
KeyPoint Software
http://www.keypoint.com
Web site development, tradeshows, e-mail marketing, training programs, and
account management - NOTE: website branding changed since then, but not
all of the site architecture/content)
Built and maintained sites for clients:
- Larscom - http://www.larscom.com
- Lee Hecht Harrison - http://www.lhh.com
- HP intranets
Testimonials/References
"Valerie is a bilingual (French/English) high-performing web marketing consultant whom I can only highly recommend. She is so passionate and so result-oriented at what she does that I still use her services on a continuous basis. If you need to fine-tune your website and make it search-engine friendly as well as make it user friendly, Valerie is the way to go."
-- Valerie Orsoni, MyPrivateCoach.com CEO and Founder
"During Valerie's tenure at Everyone.net, she competently managed a variety
of corporate marketing and Web projects. With her expertise in search engine
optimization (SEO), pay-per-click (PPC) programs and website design, she
was an asset to our marketing and online lead generation efforts. She is
goal-oriented and consistently ensured that tasks were completed on time
and within budget.
Valerie takes pride in her work and was dedicated to advancing the business goals and objectives at Everyone.net. She is well organized and was able to quickly prioritize and accommodate new requests and changes as well as manage adverse conditions as they arose. She is driven in equal measure by both quality and efficiency."
-- Jennifer Doran, Corporate Communications Director, Everyone.net
"Valerie worked with me at Friendfinder. Her responsibilities included recruiting international affiliates and managed their accounts. She managed the French and the German website. During the course of her work with me, Valerie proved to be capable, self-motivated, and adaptable. I enjoyed working with her, and was impressed by her problem solving skills and her ability to turn around requests quickly. I certainly believe she has what it takes to make a meaningful contribution within any marketing organization. All the Best, Carlota."
-- Carlota Fenes, Affiliate Marketing Manager, International Accounts, Friend Finder Inc.
"Valerie is very intelligent and a 'quick study', so she learned the corporate ropes rapidly, and just as rapidly established herself with the product and sales groups as the site boss. She used her hands-on skills with the many graphics and page design programs to immediately bring improvements to the site and radically increase its usefulness as a product-selection tool for Cypress' various audiences. She used those same skills brilliantly in the evaluation of agencies, vendors, and other contractors, both overseeing and leading the outside-supplier's work in, for example, the visual design of pages and the way pages should execute. At the same time as she was handling such real-time tactical issues, Valerie was also working in a strategic mode, planning and budgeting for the future.
Ultimately, Valerie was responsible for adding searchable product databases (parametric search) to the site:
- online purchasing capabilities for users
- lead (prospect) development
- live, interactive web product-seminars
- constantly evolving functionality and content
- integrating advertising with online campaigns
- and a host of other tasks.
-- Sheldon Edelman, Sr. Marcom Editor, Cypress Semiconductor
"Valerie Prigent proved invaluable throughout her employment. She had good web knowledge and the energy to take charge of a project with little supervision. She helped us in the development of our website, small tradeshows, e-mail marketing to clients (...). She was assigned to maintain the website of our client Lee Hecht Harrison which requires expertise in project management, development of HTML, organization and update of navigation and content development for the website. She performed this flawlessly (...)."
-- Gerald Jay Denny, President, Key Point Software